STRATEGIST. AI ENTHUSIAST. MARKETEER.

I turn complex business challenges into clear strategies and profitable outcomes, fast.

WHAT I DO

I help companies define where they’re going, build brands that cut through the noise, and leverage AI to get there faster. My work sits at the intersection of strategic thinking, marketing excellence, and emerging technology; turning complex market dynamics into clear, executable plans.

I combine analytical rigor with creative marketing instincts. The result: strategies that work in boardrooms and in markets.

CORE EXPERTISE

Strategic Planning

I cut through complexity to identify what actually matters. Fast, data-driven strategies that move from analysis to action—helping companies make better decisions about market positioning, growth priorities, and competitive advantage.

 

Branding and Marketing

Building brands with purpose and marketing systems that deliver. From positioning and messaging to go-to-market execution, I create frameworks that resonate with customers and drive measurable growth. Exceptional at crafting narratives that sell.

 

AI Integration & Innovation

Practical AI implementation for real business outcomes. I help companies move beyond the hype to identify where AI creates genuine competitive advantage—whether in operations, customer experience, or new product development. Currently building AI-driven pricing solutions at scale.

Interim Leadership

I’ve served as CEO, sales leader, and marketing executive for companies in transformation. I rebuild go-to-market strategies that actually work, reposition brands for competitive advantage, and lead teams through market entries and turnarounds that others consider too risky. I bring both the strategic framework and execution muscle to deliver results—not recommendations.

CURRENT VENTURES

PRICEN

CEO & Co-founder, strategic leader of AI-driven dynamic pricing software serving retailers between €500M-5Bn. Applying artificial intelligence to solve real pricing complexity at retail pricing scale.

THE GROENFORS METHOD

Strategic consulting and interim leadership for companies navigating transformation. Specializing in brand strategy, market positioning, and AI-enabled growth.

Tomi Grönfors personal presentation

About myself

I think like a strategist, create like a marketer, and build like an entrepreneur.

My career has been about solving problems at the intersection of strategy, technology, and human behavior. I’m equally comfortable developing three-year market strategies and crafting the brand narrative that makes them successful. The rise of AI hasn’t changed the fundamentals of good strategy—it’s just accelerated the pace and expanded what’s possible.

I believe great marketing starts with great strategy. And great strategy requires three things: sharp analysis to see what others don’t, creative thinking to position uniquely, and disciplined execution to deliver results.

CUSTOMER RATING

LET'S TALK

Need help defining your market position? Building a brand that breaks through? Integrating AI into your business model? Let’s discuss how strategic thinking and marketing excellence can accelerate your growth.

 

SAID ABOUT ME

"He is also very skilled in digital marketing and I really value his vision, expertise, and creativity there. Quick to learn and understand technology."
"Tomi is an analytic, ambitious leader and a marketing man who gets things done. Extremely satisfied and hope to work with him in the near future as well."
"He is a deep thinker who is not afraid of rolling his sleeves and getting his hands dirty in executing those thoughts."
I worked with Tomi when we where launching our first product. He coordinated between multiple tasks during the process of production, marketing, logistics, packaging, budgeting and project scheduling. I would hire Tomi again without question.
Passion, enthusiasm, positive, goal oriented… I think these are words that describe Tomi. If you buy services from him you can be sure he gives it all and push you and the project until you have reached what you have agreed.
"Working with Tomi has always been fluent. As a team we created a lot of good and effective ideas. Well, sometimes even crazy ideas. As a part of a team you can trust Tomi. He keeps his promises and delivers what is agreed."